Olay introduces Skinsurance, a new campaign inspired by the Olay Super Collection.

The campaign positions skin and body care as a long-term investment rather than just a quick fix to future-proof your glow. 

The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage, such as aging, dullness, or rough texture. 

Senior Director, Communications at Olay, Kate DiCarlo, commented,

“Consumers have long invested in results-driven skincare for their face, while many are less aware that the same level of advanced care can be applied to the body. With the Super Collection, we’re bringing the same level of care and proven ingredients to both face and body – because your skin deserves comprehensive coverage everywhere.”

Olay appointed entrepreneur and content creator Corporate Natalie as the brand’s first-ever Skinsurance Agent. 

Natalie hosted the Olay Skinsurance Office pop-up in New York, where she introduced the bundles for normal, dry, rough, and bumpy skin. 

Attendees also used Olay’s proprietary Skin Advisor tool to receive personalized product recommendations tailored to their skin goals.

Featured Skinsurance Portfolio

• Olay Super Serum: A facial serum that combines five powerhouse ingredients, including niacinamide, to deliver smoother, firmer, more even-looking skin with lasting hydration.
• Olay Super Serum Body Wash: A silky, serum-infused formula powered by advanced moisturizers and innovative delivery technology for visibly transformed skin.
• Olay Super Serum Body Lotion: A lightweight formula designed to lock in moisture and reveal luminous and resilient skin.

Available in curated bundles or “policies” tailored to specific skin needs, Olay Super Collection delivers five visible skincare benefits in one product for hydrated, brighter, and visibly firm skin.

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